Promotional stickers are a great way for businesses to promote their products or services and engage with customers. They allow companies to create an eye-catching design that resonates with their target audience, while also allowing them to get creative and reach new audiences. With the right strategies, promotional stickers can effectively increase customer engagement, drive higher conversion rates, and ultimately boost sales. In this article, we will explore five innovative ways to use custom stickers to help businesses build better customer relationships and drive more revenue.
1. Create USPs Stickers
Businesses should create USP stickers to stand out from the competition and draw attention to their unique selling propositions. Not only will this help customers make an informed decision about their purchase, but it will also help businesses differentiate themselves from other companies in the same industry. USP stickers can showcase various features, including a brand’s unique product or service, its competitive pricing structure, or its innovative approach to customer experience.
2. Launch a limited Edition
Launching a limited-edition run branded with a promotional sticker can effectively drive higher engagement and conversion rates for businesses looking to make a big splash in the market. This strategy allows businesses to create a unique product that customers will be eager to get their hands on, which can be a great way to create buzz and increase sales. Why? Because the scarcity principle that is activated here tells us that anything is short supply is automatically more valuable and speeds up our decision-making.
3. Host A Contest On Social Media
Businesses should consider hosting a contest or sweepstakes featuring promotional logo stickers on social media. This can be a treasure hunt if your target group is primarily local, or simply encouraging customers to share their stickers online for a discount. This incentivises customers to participate and allows companies to reach a wider audience and spark conversations about their products or services.
4. Try out QR Code Stickers
QR codes are becoming increasingly popular for businesses to quickly provide customers with more information about their products or service.using promotional stickers that feature QR codes, businesses can help customers easily access this additional information and make making an informed purchase decision easier. You can also hide little easter eggs for them to find once they’ve scanned the code.
5. Include Free Stickers With Every Purchase
Finally, businesses should consider including promotional stickers as a gift with every purchase. This not only helps generate goodwill among customers but also allows businesses to reach new audiences by having customers share their stickers with friends and family. This follows a psychological principle called the rule of reciprocity that can increase the likelihood of a repeat purchase or favourable review.
By implementing these five strategies, businesses can use promotional stickers to increase customer engagement, drive higher conversion rates, and ultimately boost sales. With the right strategy in place, companies can leverage promotional stickers to create a solid and memorable brand presence that resonates with their target audience.